Donald Fisher and Doris Fisher turn a simple idea of finding a pair of jeans conveniently into billion dollars’ worth of a company. Gap Inc., commonly known as Gap, is an American brand of clothing and accessories. This retail brand has a wide range of product and product categories. Amongst all laid-back classic and iconic denim set a global trend of style. Gapkids, babyGap, Gapbody, Banana Republic, Old Navy are some sub-brand of Gap Inc. Total of 1,66,000 employees work in the company and operate in 14 countries with more than 100 stores.
|Company Name||Gap Inc.|
|Established in||August 21, 1969, San Francisco, California, United States|
|Founder||Donald Fisher, Doris F. Fisher|
The mission and vision statement provides the company purpose and decision-making process. According to the GAP’s mission and vision statement, this retail giant believes in the openness of fashion and aims wide range of audiences.
GAP Mission Statement
GAP mission statement is “To democratize fashion and make shopping fun again. To bring incredible style and quality to families the world over”
GAP Vision Statement
GAP vision statement is “Creating opportunities for the people and communities touched by our business throughout the world.”
Values of GAP
GAP core values comprise of –
- Serving the world
- Prioritizing our customers
- Promoting innovations