Which companies come to your mind when you think about the tech giants of the world? Along with others, Microsoft surely will be on the list. The history of Microsoft began in 1975 with a Harvard college dropout Bill Gates and his friend Paul Allen. The Microsoft Corporation is now one of the largest companies. Microsoft is involved in developing, licensing and supporting a wide range of software. But in the beginning, it sells the hardware of computers. Gradually, it upgrades products and services. They come up with a new operating system-the Windows series, cloud computing, and also entered into the gaming and mobile phone industry. It is the third-largest company in the U.S with a one trillion dollar net worth.
Microsoft Mission Statement
As a market-dominant company, Microsoft has developed a well-described mission and vision. Through the mission statement, the company articulates what it stands for. A mission statement is consummated by three key elements – key market, target audience, and value creation.
Microsoft’s mission statement is “To empower every person and every organization on the planet to achieve more.”
This mission statement blends all the elements in an aspirational way. Here, every person and every organization on the planet outlines the target market and audience. And “To empower” delineates the value they wanted to create.
Three elements are predominant here-
- Organizational Growth
- Global Service
Empowering both organization and person is the theme of Microsoft Corporation. Microsoft empowers people with devices and services and that would empower the work and home. The entire strategic plan is embedded in this word. The purpose of its value creation is to empower people and work.
To achieve more shows the persuasion for growth. Microsoft competes with companies like Apple, IBM, Google, and by continuous improvement, it follows the mission of growth. They are doing business in over 170 countries with 144000 employees.
Microsoft is used all around the world. Computers devices are mostly operated by Windows operating system. It is not only about the product also about the service and the company. The global presence indicates that it is following the mission which is to reach everybody on the planet.
Over time Microsoft expands its business as well as enhances its mission. In 2015, Microsoft CEO Satya Nadella declared the extended mission statement, which is an extended version of the previous one. It elaborates Microsoft’s mission as a “unique capability in harmonizing the needs of both individuals and organizations” and that its employees “deeply care about taking things global and making a difference in lives and organizations in all corners of the planet.”
Microsoft Vision Statement
A vision statement is a border perspective of companies aim. Through time where a company wants to itself – this is explained in the vision statement.
Microsoft’s corporate vision statement is “We strive to create local opportunity, growth, and impact in every country around the world.”
This vision statement depicts the values that Microsoft intends to provide its users. Technology is the future, and by ensuring seamless technological support – companies can win over the market. This vision has been set long before the disruptive technological era.
Microsoft vision statement highlights the following key points:
- Create opportunity
- Ensure growth
- Universal Impact
Microsoft aims to empower every person and business which will lead communities one step forward. Technological support eases organizational and personal work and opens doors for ever-new opportunities.
Microsoft develops its products to grow. Increased use of technology enables growth in both home and work. Artificial Intelligence has spurred the path of growth.
From the beginning of the journey, Microsoft quests for a global presence. Its products are designed for every user of the world. Microsoft creates a technological culture that changes the way people interact before. Cloud computing, artificial intelligence has just started to show their impact on the universe.
Core Values of Microsoft
The core values are the combination of organizational philosophy, belief, culture, preference, and practices. Microsoft’s core values are –
- Trustworthy Computing
- Artificial Intelligence
- Diversity and Inclusion
- Corporate social responsibility
- Philanthropies and environment.
Microsoft builds these values in accordance with the mission and vision of the company. Core values impact highly on the company’s achievement and development. Besides company value, they also define corporate values which align with organizational goals and culture. For instance,
Microsoft emphasizes both company values and corporate values. All of these are stairs for attaining the desired goal.
- Mari Anne Daura &Tina Pers.(2012). Purpose, Vision and Mission: A Clarification of fundamental Concepts.
- Jon Cowling, (2016). A brief history of Microsoft –World’s Biggest Software Company.
- Microsoft has a New Mission Statement – Information Technology.
- Microsoft New Corporate Vision- Artificial Intelligence.
- US Department of Commerce- International Trade Administration- Software and Technological Service Industry Spotlight.
- Microsoft Official website.
- Jacob Paul Warner (2019), Microsoft : A strategic Audit