Procter & Gamble is an American multinational corporation founded in 1837 by William Procter and James Gamble. It is one of the world’s oldest companies that exist today. This long journey has been possible with proper leadership and its mission and vision.
The mission and vision statement helps a company to move in the right direction. Below, We quoted P&G mission, vision, purpose, principle and values statement
Procter & Gamble Mission Statement
P&G mission statement is. “To provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come.”
If we analyze Procter & Gamble mission statement, we get a few core points. such as
- Superior quality
- improve lives
- improvement of future generations
Procter & Gamble mostly focus on the superior quality of its brand’s products. They do not compromise quality. Customers rated Procter & Gamble with 4.2 out of 5 stars. Improving life and future generation are the by-product of the Procter & Gamble quality product. Procter & Gamble always works for a sustainable environment. They mainly focus on Climate, Forestry, Water and Packaging.
Procter & Gamble Vision Statement
P&G vision statement is, “To be the best consumer products and services company in the world.”
This is the one line precise and concise ideal vision statement. The vision statement mainly focuses on
- Best company on the category of consumers product and services
- Global reach
To be the best company is the common vision statement of the companies. But Procter & Gamble justified their statement. It is now really the world’s best consumers products and services company.
and the other point is “Globally reach”. This point is also justified by their business expanding globally. But we have to keep in mind that there is no limit to perfection. So Procter and Gamble working for achieving a more intriguing goal and vision.
Procter & Gamble Values
The values on which Procter & Gamble is operated is “integrity, leadership, ownership, passion for winning, trust.”
Procter & Gamble Purpose
Procter & Gamble quoted on its website, “We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.”
Procter & Gamble Principles
Procter & Gamble stated its principle with the following key points on their official website.
- We Show Respect for All Individuals
- The Interests of the Company and the Individual Are Inseparable
- We Are Strategically Focused in Our Work
- Innovation is the Cornerstone of Our Success
- We Value Mastery
- We Seek to Be the Best
- We Are Externally Focused
- Mutual Interdependency is a Way of Life