Google’s Mission & Vision Statement 2023: An Analysis

google mission statement

Google mission statement and vision statement highlight universality in innovation and providing access to information. Google LLC (previously known as Google Inc.) is one of the most valued tech giants in the world.

Google’s mission statement is “Our mission is to organize the world’s information and make it universally accessible and useful.”

Google LLC Profile

Parent CompanyAlphabet Inc.
Company TypeSubsidiary (LLC)
FoundersLarry Page, Sergey Brin
Founded onSeptember 4, 1998
Revenue181.69 Billion USD
Number of Employees135,301 (2020)
Mission Statement“Our mission is to organize the world’s information and make it universally accessible and useful.”
Vision statement“To provide access to the world’s information in one click”

Company Overview:

Google has become the synonym for surfing the internet, thanks to its consumer engagement. Google’s popularity is demonstrated in its search engine market share; Google dominates the market with a 92.47% market share (January 2021). In addition to search engine service, Google has branched out to e-mail service (Gmail), productivity tools (Google Workplace), Google Scholar operating service, mobile phones (Pixel) etc.

Google was founded in 1998 by Sergei Brin and Larry Page, two PhD students from Stanford University in California. Their idea of extracting value from the ocean of data and information was morphed into the Google website. Google’s algorithm filtered out data logically and weight the sources by users’ input. This made the search function more reliable than the contemporary search engines.

Google reorganized itself in 2015 by transforming into a conglomerate called “Alphabet Inc.”. Alphabet Inc. would allow Google to enrich its domain outside of internet services only. Alphabet Inc. rapidly acquired start-ups and launched numerous products.

Google Mission Statement:

Google’s mission statement is “Our mission is to organize the world’s information and make it universally accessible and useful.”

Google’s Mission Statement Analysis:

Google’s corporate mission statement is direct in its approach. It provides a clear view of what Google intends to achieve. In the statement, the following aspects are emphasized:

  • Organization of Information
  • The world’s information
  • Accessible Universally
  • Useful
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Google rose to unparalleled heights due to its system of information organization. Extracting the meaning and sorting out valuable information from an ever-expanding pool of data online is a necessity. Google continues to organize information formidably with their advanced algorithm. Google search engine helps people gather reliable information with one click. Google has a separate entity to look up scholarly literature (Google Scholar).

Google’s mission to organize information is in the process of fruition with its development of the Search Index. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are some of the tools used in organizing the information.

The use of “World’s Information” in the mission statement indicates that Google is universal and it crawls through websites from all over the world to organize them in a meaningful order. The “universally accessible” component of the mission statement shows Google’s commitment to serving worldwide. People from all over the world will be able to access the world’s information from Google. Google’s mention of these two components reiterates its universality.

Google plans on making information and data to be useful and available to all. With unlimited sources of information and the bounded rationality of people, it becomes humanly insurmountable to gather and extract valuable snippets of information. That’s where Google comes in. It crawls through websites within a matter of seconds and indexes the sites by their value.

Google Vision Statement:

Google’s vision statement is “to provide access to the world’s information in one click.”

Google’s Vision Statement Analysis:

Google’s mission statement and vision statement both are very concise in terms of their ultimate goal. Google makes it clear that it aims to make information accessible to people from all over the world with the minimal endeavour. Google’s vision statement focuses on these components:

  • Providing Access
  • World’s Information
  • In One Click

Google is working toward being able to facilitate universal access to the world’s collective information with a single press of a button.

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The vision statement of Google is successful at communicating its goal to people with words. The vision statement sends the same message as the mission statement.

Google’s Core Values:

Since its early days, Google has followed and firmly believed these ten things:

  • Fast is better than slow.
  • Focus on the user and all else will follow.
  • Great just isn’t good enough.
  • There’s always more information.
  • You can be serious without a suit.
  • Democracy on the web works.
  • You don’t need to be at your desk to need an answer.
  • You can make money without doing evil.
  • The need for information crosses all borders.
  •  It’s best to do one thing really, really well.

The aforementioned statements drive Google to strive harder to do well in its ventures. These statements are simple, self-explanatory, and motivating.

Google believes that being user-oriented is what makes the platform succeed. Being fast, focusing on the users, and democracy on the web helps make the services popular.

Along with the company’s strategies, these statements provide direction for the employees of Google LLC. They teach the employees that they can be serious in any attire, wearing a suit does not enhance anyone’s abilities. Google’s policy on dressing is known to be lenient and it gives character to its work environment.

The values also reflect Google’s strong inclination to morality. It is commendable that Google mentions that people can make money without doing anything evil, instead of saying “doing anything illegal”. It hints that Google will always be within the boundaries of morality.

The core value statements have a motivating component to themselves. They tell the employees that there is always more information and the need for information crosses all borders. With these statements, Google is inciting interest and promoting exploration, hard work. Moreover, the statement “great just isn’t good enough” explicitly motivates the employees to work harder to reach new milestones.

Google proved the statement “It’s best to do one thing really, really well” with its success. Google’s search engine beat its competitors in excellence and usefulness. That edge helped Google rise through the ranks and spread its reach to more people. Their ascent to being one of the Big Five Technology Companies shows how much it pays to do really well at one particular thing.

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Frequently Asked Questions:

How does Google generate revenues?

Google’s primary source of revenue is advertising services. Their additional revenue comes from cloud computing businesses (Play Store, Google Apps, Google Cloud Platform etc.), Self-driving cars, investments etc.

What is the holding company of Google?

Alphabet Inc. is the holding company of Google. Google is a subsidiary (LLC) of Alphabet Inc.

What is the Google search engine’s market share?

Google occupies 92.57% of the search engine market, making google the most popular search engine in the world.

What is Google Scholar?

Google Scholar is a service from Google that shows you relevant scholarly literature including scholarly articles, journals, books, abstracts etc.

What are the goals of Google?

Google’s goals are to organize information and make it accessible and useful for everyone.

Few Final Words:

Google has already achieved much of its mission and vision. They have actively participated in making information accessible and easier to get. There are different interfaces for specific types of information. For example, Google Scholar is a service that crawls through the internet to retrieve and index scholarly literature. Google Maps helps you find direction and discover new places, Google’s video-sharing platform YouTube is the most famous service in its genre. You can find all types of information, tutorials, courses on YouTube. Google’s Translate service helps people break language barriers and communicate.

Their most recent update was regarding education. Google’s G suit for Education helped millions of students receive a quality education through online classes and resources during the pandemic.

Among its many productivity resources, Google Analytics stands out. This tool has helped countless websites and online transactions.

All in all, Google is one of the most valuable brands in the world. It has revolutionized the internet browsing experience and bridged the gap for meaningful, valuable information and a pool of unsorted data.

More Reads:

  1. Yahoo Mission Statement & Vision Statement
  2. Facebook’s Mission and Vision Statement Analysis
  3. Whatsapp Mission Statement & Vision Statement Analysis
  4. Explanation of Instagram Mission & Vision Statement
  5. What Does Unilever’s Mission And Vision Statement Say?


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