Apple Inc: Mission & Vision Statement Analysis 2023

apple mission statement vision statement

Apple Inc.’s mission and vision statement are bases for the organization’s prosperity as one of the most significant organizations on the planet. Set up in 1976, the organization is an image of development and style in the plan. This condition bolsters the brand, which is one of the significant business qualities recognized in the SWOT examination of Apple Inc.  

  • Company Name: Apple Inc.
  • Established on: April 1, 1976
  • Company Type: Public

Company Overview

Apple Inc. was established on April 1st, 1976 in Cupertino, California, USA. The organization’s mission and vision statement persuade workers to help and add to development for the upper hand.

Apple Inc.’s nonexclusive methodology and serious development techniques characterize such an upper hand, particularly to check the impacts of contenders like Samsung, Google, Amazon, IBM, Dell, Lenovo, Sony, and PayPal. Macintosh has changed its corporate vision and statements of purpose after some time to reflect changes in the organization from the hour of Steve Jobs to the current authority of Tim Cook.

The vision explanation and statement of purpose currently speak to the organization’s endeavors intending to business openings in PC innovation, shopper hardware, distributed computing, advanced appropriation administrations, and semiconductors ventures.

Mission Statement

Apple Incorporation’s mission statement is to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.

Mission Statement Analysis

The Apple Inc. mission statement considers the changing business scene that impacts the potential outcomes of what Apple Inc. can do.

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For example, the organization perceives patterns and changes in the buyer hardware market and the business climate.

Apple’s official statements and authority statements highlight this corporate mission as a method of tending to current worries in the worldwide market.

Its corporate mission statement shows that Apple Inc. centers around registering items as hierarchical yields.

The expression “registering items” incorporates PCs and cell phones, yet additionally different products or administrations basically dependent on figuring innovation.

For instance, the organization likewise offers distributed storage and programming, just as advanced substance conveyance (App Store, iTunes, and so on) and online installment administrations (Apple Pay).

The mission statement additionally determines that the innovation organization’s objective clients are basically everybody.

Thus, Apple’s plans items that address the necessities and inclinations of clients in different market portions.

Additionally, the corporate mission expresses that the organization’s tasks have a worldwide reach, focusing on shopper gadgets and online administration markets far and wide.

The corporate statement of purpose’s emphasis on processing items incompletely decides Apple Inc’s. promoting blend or 4Ps.

This mission statement additionally impacts the organization’s corporate vision proclamation, which guides vital anticipating how the innovation business carries the corporate mission into what’s to come.

Vision Statement

Apple Incorporation’s vision statement is to make the best products on earth, and to leave the world better than we found it.

Vision Statement Analysis

Apple Inc.’s vision statement lines up with Apple’s corporate social obligation system, and puts accentuation on maintainability, natural preservation, and generally improvement of the biological effect of the business.

Apple Inc.’s vision statement impacts vital administration regarding the choices that the organization’s heads make to arrive at a fate of initiative in the different ventures where the business works.

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The “best items” term demonstrates that the corporate vision sees the innovation organization as a world chief in item plan and advancement.

The objective to have the best items moves Apple to keep pushing for novel advancement in item improvement.

Toward this path, the organization’s vertical joining helps in accomplishing a reasonable business circumstance for authority in the PC innovation, programming, and online administration ventures.

In connection, Apple’s flexibly chain methodologies uphold the plan and advancement of the best items by pushing for provider improvement and greatness.

To satisfy its corporate vision statement, the organization has procedures and arrangements that apply to its activities just as the tasks of colleagues, for example, semiconductor part providers and producers. For instance, Apple requires its providers to follow its strategies for natural protection and reasonable work rehearsals.

Such endeavors straightforwardly address the second aspect of the purchaser hardware organization’s vision statement, which determines the need to improve business sway on the world.

As it were, the corporate vision extends Apple’s impact in the worldwide network. Thinking about the accentuation on greatness and ecological preservation, the vision explanation impacts Apple Inc’s. corporate culture and its impact on HR.

It is important that the innovation association’s point of having the best items is determined in both the corporate vision statement and the corporate statement of purpose.


What is Apple’s current mission statement?

Answer:  “To bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.”

What is Apple’s competitive strategy?

Answer: A key upper hand for the organization is its capacity to create inventive items that share a similar working framework, programming, and applications. This limits the danger, timescale, and expenses of item advancement, empowering the organization to present a flood of new items and remain in front of contenders.


Apple Inc. – A Letter from Lisa Jackson, April 2014. [Accessed 23 Oct. 2020].
Apple Inc. – Form 10-K. [Accessed 23 Oct. 2020].
Apple Inc. – Media Alert – Apple FY 00 First Quarter Results Conference Call. [Accessed 23 Oct. 2020].
Apple Inc. – Supplier Responsibility. [Accessed 23 Oct. 2020].
Apple Reports Second Quarter Results, April 30, 2020. [Accessed 23 Oct. 2020].

Dong, F., Xie, Y., & Cao, L. (2019). Board Power Hierarchy, Corporate Mission, and Green Performance. Sustainability, 11(18), 4826. [Accessed 23 Oct. 2020].

Hefti, J., & Levie, J. (2015). Entrepreneurial leadership-vision casting and the role of signalling. In ICMLG2015-The 3rd International Conference on Management, Leadership and Governance: ICMLG2015 (p. 95). Academic Conferences and Publishing Limited. [Accessed 23 Oct. 2020].

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