YouTube is an online video sharing and social media platform founded by Steve Chen, Chad Hurley, and Jawed Karim in 2005 (16 years ago). Today YouTube has achieved such popularity that it is our part of life now. Interestingly, it is one of the world’s top companies according to its revenue, number of users, although it has no content of its own. Like Wikipedia, Users create content and monetize it. It is a win-win situation for both of them.
YouTube’s crystal clear mission statement helped the company to achieve this huge success in a very short period of time.
Youtube Mission Statement:
YouTube’s mission is to give everyone a voice and show them the world.
According to the YouTube Official website, YouTube “believe that everyone deserves to have a voice and that the world is a better place when we listen, share and build community through our stories.”
YouTube vision statement:
There is no official vision statement of YouTube. Vision Statement is called where a company wants to see itself in the long term. A mission statement is called a short term goal, and a vision statement can be called a long term goal.
Values of YouTube:
YouTube values are based on four essential freedoms that define it.
- Freedom of Expression
- Freedom of Information
- Freedom of Opportunity
- Freedom to Belong
Why doesn’t YouTube have any vision statement?
Normally, most companies have a vision statement. Companies want to yearn for their vision through an actionable mission statement. But in our research, We did not get any vision statement from YouTube.
Does YouTube follow its mission statement?
As a global tech giant, YouTube tries to follow its mission statement. But it can not keep commitment always. There are some controversies about YouTube such as its self-censorship, alleged corporate favouritism, users spreading conspiracy theories, and issues regarding child safety and wellbeing. After all, we have to keep in mind that the algorithm is controlled by human ideologies.