Blue jeans have become an essential of our regular clothing. Do you ever wonder who invents this for the first time? In 1853, Levi Strauss came up with the idea of blue jeans. Since then, it has become the most popular brand name in the apparel industry. Other than jeans and pants, they also have a huge collection of slacks, jackets, hats, shirts, skirts, and belts. Innovative and creative products made this an iconic brand in history. Levi is everywhere in the world. They operate in 110 countries, having 50000 retail outlets
| Company Name | Levi Strauss & Co. |
| Established in | 1853, San Francisco, California, United States |
| Founder | Levi Strauss |
| website | http://www.levistrauss.com/ |
Levi’s mission and vision statement substantiate the tendency to be the market leader in the apparel industry. They aim to promote sustainable development.
The mission statement of Levi
Levi’s mission statement is, “ To sustain responsible commercial success as a global marketing company of branded apparel.”
The vision statement of Levi
Levi’s vision statement is, “We are the embodiment of the energy and events of our times, inspiring people with a pioneering spirit.”
Values of Levi
The core values of Levi are:
- Empathy
- Originality
- Integrity
- Courage
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