volkswagen mission statement

Analysis of Volkswagen Mission Statement & Vision Statement 2020

Volkswagen, famously known as VW, is a top automaker situated in Germany and has been working at a high level since 1937. The consistency of VW in what it does comes down to mission and vision statements that are an ideal fit for the business.

I will describe here the Volkswagen mission statement and vision statement with analysis.

Company Name: Volkswagen

Established on: May 28, 1937

Company Type: Public

Company Overview

Volkswagen Group, likewise called Volkswagen AG, a significant German vehicle maker, established by the German government in 1937 to mass-produce a low-valued “people’s car” Headquarters in Wolfsburg, Germany.

A corporate vision statement features where a business what to be later on regarding development and improvement, while a corporate statement of purpose depicts the methodologies that are fitting to fuel this turn of events. For this situation of VW, the vision articulation of the organization is on how it abuses its ability in auto plans to improve the world.

The statement of purpose includes this by underscoring properties that make its vehicles ideal in the advanced business sectors. What’s more, VW has excessively depended on its guiding principle to stay at the head of its game. This shows the distinction that going for the proper corporate proclamations.

Mission Statement

While Volkswagen doesn’t provide an official mission statement, their “goTOzero” environmental mission statement is “For all our products and mobility solutions we aspire to minimize environmental impacts along the entire lifecycle –from raw material extraction until end-of-life -in order to keep ecosystems intact and to create positive impacts on society. Compliance with environmental regulations, standards and voluntary commitments is a basic prerequisite of our actions.”

Mission Statement Analysis

On the basis of the two types of goals that Volkswagen has, while having an environmental mission statement but not a direct one, the analysis is done in two ways:

  • General Goal Analysis
  • Environment Mission Statement Analysis

General Analysis

This organization objective speaks to everything the firm does to progress towards its vision. Its accentuation is on keeping up a quality that out successes all different rivals in all features. The announcement has these key segments:

  • Recognized quality
  • Surpassing desires

Through the mission statement, Volkswagen demonstrates the essential motivation behind why it has been at the top for more than 80 years. All the vehicles are intended flawlessly to offer the best driving experience. For example, the Atlas Cross Sport and the Arteon are probably the most recent any client would need to have.

Environment Mission Statement Analysis

In its “goTOzero” statement of purpose, the Volkswagen Group focuses on four principle fields of activity:

Environmental change: Volkswagen is focused on conforming to the United Nations’ Paris atmosphere assurance arrangement. The objective is to turn into a monetary record CO2 – unbiased organization by 2050.

Assets: Volkswagen plans to boost asset productivity and advance roundabout economy approaches in the territories of materials, energy and water. By 2025, the Company intends to have decreased the creation related natural externalities by 45% per vehicle contrasted with 2010.

Natural consistence: as far as trustworthiness, Volkswagen means to set a model for a cutting edge, straightforward and fruitful organization by introducing and checking viable administration frameworks that spread the ecological effect of its versatility arrangements over all life cycle stages

Vision Statement:

Volkswagen vision statement- “to make this world a mobile, sustainable place with access to all the citizens.”

Vision Statement Analysis

The vision statement of this organization is starting portability changes over the world through its items. The announcement has the accompanying segments:

  • Worldwide reach
  • Improve versatility and maintainability

VW has demonstrated its capacity to contact individuals over the globe through its extension. Today, these German machines are accessible in practically all pieces of the world. Likewise, they are additionally adjusted to the various conditions, a plan that empowers VW to meet the portability and maintainability requests regardless of where vehicles are utilized.

FAQ:

What is Volkswagen’s Vision statement?

Answer:  “to make this world a mobile, sustainable place with access to all the citizens.”

What is the Volkswagen Group vision for 2025?

By 2025, VW aims to achieve a return on investment of over 15 percent for the Automotive sector.

What is Volkswagen’s target audience?

Age group being between 25-44yrs

References:

  • Volkswagen, A. G. (2008). Volkswagen. Anciens Etablissements D’Ieteren Frères SA. [Accessed on 26 Oct, 2020]
  • Volkswagen group- https://www.britannica.com/topic/Volkswagen-Group  [Accessed on 26 Oct, 2020]
  • An Analysis of Volkswagen AG’s Mission and Vision Statement: https://notesmatic.com/2018/02/an-analysis-of-volkswagen-ags-mission-and-vision-statement/ [Accessed on 26 Oct, 2020]
  • Doleschal, R. (1992). Internationalization and the Reorganization of Production and Marketing in the Volkswagen Corporation  [Accessed on 26 Oct, 2020]
  • Koplin, J., Seuring, S., & Mesterharm, M. (2007). Incorporating sustainability into supply management in the automotive industry–the case of the Volkswagen AG. Journal of Cleaner Production [Accessed on 26 Oct, 2020]

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