PepsiCo is one of the most renowned foods and beverage companies in the world. This company has shown outstanding growth in the past few decades. The current mission and vision statement show the outline and objective of the company in the time of rapid innovation and change.
|Mission Statement||“Create more smiles with every sip and every bite.”|
|Vision Statement||“Be the global leader in convenient foods and beverages by winning with purpose.”|
Company Overview: PepsiCo
After this American company was founded in 1965, the food and beverage based company has turned into a multinational business that operates in almost 200 countries. This company has 23 brands that generate revenue, a few of them are Gatorade, Tropicana, Pepsi, Mountain Dew, 7 Up, Lay’s, Doritos, Cheetos, Tostitos, Quaker etc. PepsiCo has seven divisions: PepsiCo Beverages North America; Frito-Lay North America; Quaker Foods North America; Latin America; Europe; Africa, Middle East and South Asia; and Asia Pacific, Australia/New Zealand and China. PepsiCo’s common stock is listed on NASDAQ, under the trading symbol PEP. PepsiCo revenue for the year 2019 was 67.16 billion.
According to the official website of PepsiCo, their mission is, ““Create more smiles with every sip and every bite.”
The company has specified how they want to reach that by stating:
- “FOR OUR CONSUMERS:
By creating joyful moments through our delicious and nourishing products and unique brand experiences.
- FOR OUR CUSTOMERS:
By being the best possible partner, driving game-changing innovation, and delivering a level of growth unmatched in our industry.
- FOR OUR ASSOCIATES AND OUR COMMUNITIES:
By creating meaningful opportunities to work, gain new skills and build successful careers, and a diverse and inclusive workplace.
- FOR OUR PLANET:
By conserving nature’s precious resources and fostering a more sustainable planet for our children and grandchildren.
- FOR OUR SHAREHOLDERS:
By delivering sustainable top-tier TSR and embracing best-in-class corporate governance.”
Mission Statement Analysis
PepsiCo has set a common mission, which is to create happiness and contentment with each bit of the products provided by it. However, for better understanding, the company has provided 5 different explanations for 5 segments.
Firstly, the statement talks about how the company aspires to create value for the consumers. it highlights how the company wants to make its food and beverages appetizing. Each of the brands will supply a unique experience to the consumers.
Secondly, PepsiCo talks about customers. This includes the consumer in general as well as the intermediates who buy the products of PepsiCo in a large amount. The company wants to give them the opportunity to grow with them at a satisfactory pace.
In the third point, the company wants to present the ideas through which it plans to affect the community. By creating meaningful job opportunities, PepsiCo wishes to create a valid flow of employment. With ethics and governance, this company aims to manage a diverse workforce that’s comprehensive and accepting.
PepsiCo has been investing in eco-friendly technologies in the past few years. By consuming less of non-renewable energy sources and introducing green technology, it wants to do its part in the preservation of earth’s resources.
Lastly, PepsiCo wants to create smiles for the shareholders by building a sustainable growth strategy while having the most efficient corporate values. Through proper leadership and judgment, this company wants to get the best out of the resources in order to maximize the profit of the shareholders.
The official website of PepsiCo informs that the vision this company holds is to“Be the global leader in convenient foods and beverages by winning with purpose.”
Vision Statement Analysis
The vision statement is a perfect highlight of the corporate objective of PepsiCo. In the first part of the statement, the company projects its goal to be a principal company worldwide. In the second portion, the product of the company has been mentioned. After that, we can see that the company has the target of doing so by winning with purpose.
PepsiCo has been functioning among a group of very strong competitors in a diversified market. Achieving global leadership while performing at its best to have significant social and environmental impact reveals that the company is looking for long-term success. The aspiration of achieving faster growth, stronger management, and better strategy will be the driving force in the coming days.
The mission and vision statement of PepsiCo gives the general idea of a company trying to accelerate growth, attain sustainability, and be consistent in consumer satisfaction. After the analysis, we can conclude that the mission and vision align perfectly with the organizational objective of PepsiCo and the demand of modern time.
PepsiCo, Inc. Official Website. 2020. Mission And Vision. [online] Available at: <https://www.PepsiCo.com/about/mission-and-vision> [Accessed 2 August 2020].
PepsiCo, Inc. Official Website. 2020. About The Company. [online] Available at: <https://www.PepsiCo.com/about/about-the-company> [Accessed 2 August 2020].