The most influential telecommunications company, AT & T’s mission statement is precise in sharing the company’s deliberation in serving the consumers through the implementation of advanced technologies, specifically in the services and operations sector whereas the vision statement of AT & T explains what the company wishes to become in the future and how it intends to achieve the goals. Together the mission and vision statements serve the holistic purpose of outlining organizational goals and aspirations.
AT & T’s values are, however, much more representative of the operational processes of the company and the public image the company wants to achieve. These values are highlighted in the company’s media.
|Company Name||AT & T Formerly Southwestern Bell Corporation (1983- 1995) and SBC Communication Inc. (1995-2005)|
|Founded on||October 5, 1983|
|Founders||Alexander Graham Bell Gardiner Greene Hubbard Thomas Sanders|
|Number of Employees||230,000 (2021)|
|AT & T’s Mission Statement||“Our mission is to exploit technical innovations for the benefit of AT&T and its customers by implementing next-generation technologies and network advancements in AT&T’s services and operations.”|
|AT & T’s Vision Statement||“We aspire to be the most admired and valuable company in the world. Our goal is to enrich our customers’ personal lives and to make their businesses more successful by bringing to market exciting and useful communications services, building value in the process.”|
AT & T Company Overview:
AT & T is one of the most successful companies in the world. The company primarily is in the telecommunications industry but its services are spread in the technology, mass media, and entertainment industry. In 2018, the company acquired one of the largest mass media and entertainment conglomerates WarnerMedia. This acquisition made AT & T the largest media company in terms of revenue.
AT & T has a very deep root in telecommunication, dating back to 1877. AT & T started its journey as Southwestern Bell company which was a subsidiary of Alexander Graham Bell’s Bell Telephone company. After several reinventions and restructuring, the company has reached its current state. Today, AT & T is one of the most renowned companies in the world.
AT & T’s Slogan:
AT & T’s slogan is “Your World Delivered”
AT&T Mission Statement
AT & T’s mission statement is as follows: “Our mission is to exploit technical innovations for the benefit of AT&T and its customers by implementing next-generation technologies and network advancements in AT&T’s services and operations.”
The mission statement of AT & T is focused on how the company can forward its business through the utilization of technological innovation and network advancement. These two components are imperative for AT & T as the company’s services and operations depend greatly on technology and network advancement.
Another significant element in the mission statement is the company’s desire to benefit the customers. The company reckons that technological innovation will improve its services and operation which will contribute to the betterment of its customers.
AT&T Vision Statement
AT & T’s vision statement is “We aspire to be the most admired and valuable company in the world. Our goal is to enrich our customers’ personal lives and to make their businesses more successful by bringing to market exciting and useful communications services, building value in the process.”
AT & T, the largest provider of mobile telephone services, in its vision statement mentions its aspiration to become the most valuable and respected company in the world. Considering the company secured 9th position in the Fortune 500 list of 2020, it would be correct to infer that AT & T is on the right path.
The company’s vision also includes its goal to enrich and improve the lives of its customers. The vision statement hints about how AT & T is a part of the customer’s businesses and how the company can contribute to the success of the customer’s businesses.
The vision statement then moves on to explain that bringing exciting and useful communication tools will add value to the market. This process will then assist the company’s customers and their businesses alike.
AT&T Core Values:
- Live true
- Think Big
- Pursue Excellence
- Inspire imagination
- Be there
- Stand for equality
- Embrace Freedom
- Make difference
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