Alibaba Mission & Vision Statement Analysis

alibaba mission statement

Alibaba, also known as Alibaba Group Holding Limited, is China’s biggest e-commerce company, and according to some, It is the world’s largest e-commerce company. Tmall, Taobao, and Alibaba are its main three sites with more than hundreds of millions of users and hosting millions of businesses and merchants. Currently, Alibaba handles the most business compared to any other e-commerce company.

Alibaba is one of the most popular places for online shopping. In a world where the growth of the e-commerce market is ever-growing, Alibaba is taking full advantage of the opportunity. $248 billion was the total transactions on its online site last year, and it exceeded mammoths like Amazon and eBay combined.

Alibaba MISSION Statement

“Making it easy to do business anywhere” This is the mission statement of Alibaba. Its mission statement portrays how determined Alibaba is in terms of redefining businesses and how they are redefined across the world. The statement has two main components.  

  • Distinguished products
  • Customer satisfaction and exceeding expectation

Alibaba constantly provides its customers with the essential tools which help them utilize the global market to their advantage, and this is precisely how Alibaba differentiates itself from other competitors. In addition, Alibaba has a platform of its own that gives a range of options for buyers and suppliers to conduct their businesses. However, when we talk about the second component, we have to focus on Alibaba’s aim at creating more than just connectivity.

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Alibaba Vision Statement

“To construct the future infrastructure of commerce Alibaba envisions that their customers will meet, live and work at Alibaba and that the company will be something that lasts at the very least 102 years”- This is the vision that Alibaba employs. It wishes to create a one-stop shop for everyone. Upon compartmentalization, we can see that the statement has 2 main components.

  • The infrastructure of Commerce
  • A home tor the customers

With its platform’s constant modification, Alibaba is gradually satisfying the first component. It incorporates a wide range of services to make life easier. It also provides services and options like digital entertainment, the internet, online travel, and many others that portray the home for all aspects.

Alibaba Core Values Analysis

Alibaba’s core values are:

  • Trust
  • Customer First
  • Progressive
  • Performance focused
  • Time Conscious

The company creates a distinction by relying on its workforce and pushing it to the absolute extraordinary through its core values. Alibaba’s core values have allowed it to distinguish itself within 20 years of its inception.


Who is the owner of Alibaba?

The owner of Alibaba is Jack Ma.

What is Alibaba’s philosophy?

The philosophy of Alibaba is to put customers first, employees second, and shareholders third.

Is Alibaba bigger than Amazon?

Alibaba is bigger than Amazon in terms of scale.


  • Alibaba Group. (n.d.). Alibabagroup.
  • Mission and Vision Statements. (2018, April 2). Bain.
  • Moran, A. (2020, September 11). What Can Be Learnt From Alibaba’s Business Strategy? starting business.
  • Sorbello, A. (2020, October 9). Alibaba Mission Statement, Vision Statement Analysis, and Core Values. AstroGrowth.
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