The mission and vision statement are critically important for a company to navigate its future direction and dream. Normally mission works with short-term goals whereas vision deals with the long-term goal of a company. The mission statement indicates how to direct the company, on the other hand, the vision statement deals with what the company want to achieve.
The bigger and greater company, the better its mission and vision statement. There is a correlation between the two. without a proper mission and vision statement, no company can achieve its dream.
Below there are hundreds of Top companies with their mission and vision statements. You can have an idea about what is a great mission and vision statement from the following mission and vision
Top companies with a mission & Vision
| Company | Mission | Vision |
| Our mission is to organize the world’s information and make it universally accessible and useful | “To provide access to the world’s information in one click” | |
| Apple Inc. | “To bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.” | “to make the best products on earth, and to leave the world better than we found it.” |
| Microsoft | “To empower every person and every organization on the planet to achieve more.” | “We strive to create local opportunity, growth, and impact in every country around the world.” |
| Amazon | “We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.” | “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.” |
| “Give People the Power to Build Community and Bring the World Closer Together” | “People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.“ | |
| Tesla | “to accelerate the world’s transition to sustainable energy.” | “to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles” |
| Johnson & Johnson | “Our Credo Stems from a Belief That Consumers, Employees and the Community Are All Equally Important” | “To help people see better, connect better, live better” |
| Samsung | “We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society.” | “To inspire the world with our revolutionary technologies, products, and design that enrich people’s lives and contribute to social prosperity by creating a new future,” |
| Walmart | “To save people money so they can live better” | “Be THE destination for customers to save money, no matter how they want to shop.” |
| Walt Disney Co | “To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world’s premier entertainment company.” | “To be one of the world’s leading producers and providers of entertainment and information.” |
| Nestle SA | “Good Food, Good Life” | To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, and preferred supplier selling preferred products. |
| Paypal | To democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient and secure products and services to take control of their financial lives. | to make the movement and management of money as simple, secure and affordable as possible. |
| Toyota Motor | “To attract and attain customers with high-value products and services and the most satisfying ownership experience in America.” – Toyota Motors USA. | Toyota will lead the future mobility society, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, ceaseless innovation, and respect for the planet, we strive to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people who believe there is always a better way.” |
| Exxon Mobil | “to provide quality chemical products and services in the most efficient and responsible manner to generate outstanding customer and shareholder value while remaining committed to the principles of sustainable development.“ | ” Exxon Mobil Corporation is committed to being the world’s premier petroleum and chemical manufacturing company. To that end, we must continuously achieve superior financial and operating results while adhering to high ethical standards.“ |
| Netflix Inc. | “To entertain the world.” | “To be the best global entertainment distribution service.” |
| Adobe | “to move the Web forward while also giving Web designers and developers the best tools and services in the world.” | “inspire creativity.” |
| Coca-Cola Co | “To refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.” | “Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better-shared future that makes a difference in people’s lives, communities and our planet.” |
| AT & T | “Our mission is to exploit technical innovations for the benefit of AT&T and its customers by implementing next-generation technologies and network advancements in AT&T’s services and operations.” | “We aspire to be the most admired and valuable company in the world. Our goal is to enrich our customers’ personal lives and to make their businesses more successful by bringing to market exciting and useful communications services, building value in the process.” |
| L’Oréal | “At L’Oréal, we aim to be the most inclusive beauty leader and contribute to a society in which everyone can live safely, peacefully and equally. The future of beauty includes social innovations and breakthroughs to which we are proud to contribute. | “driving the cosmetic industry with an inclination on sustainability.” |
| Nike | “To bring inspiration and innovation to every athlete in the world.” | “To remain the most authentic, connected, and distinctive brand.” |
| Pfizer | “to become the world’s most valued company to all of these people.” | “Innovate to bring therapies to patients that significantly improve their lives.” |
| Chevron | ||
| PepsiCo | “Create more smiles with every sip and every bite.” | “Be the global leader in convenient foods and beverages by winning with purpose.” |
| Salesforce | ” We bring companies and customers together. We committed our time, equity, and products to improve education, equality, and the environment for everyone.” | “We’re committed to a sustainable future for all.” |
| McDonald’s | “To be our customers’ favourite place and way to eat and drink.” | “to move with velocity to drive profitable growth and become an even better McDonald’s serving more customers delicious food each day around the world.” |
| Volkswagen | N/A | “to make this world a mobile, sustainable place with access to all the citizens.” |
| Costco | “To continually provide our members with quality goods and services at the lowest possible prices.” | “A place where efficient buying and operating practices give members access to unmatched savings.” |
| T-Mobile | “redefining the way consumers and businesses buy wireless services through leading product and service innovation.” | “Our responsibility extends beyond the boardroom. Through community projects, disaster relief efforts, and green initiatives, the planet and our fellow human beings are always top of mind. |
| Qualcomm | “ From the lofty heights of dreams, we can see the future. Each day, your vision of what tomorrow might hold inspires us. Each day, we work to bring that vision to life as we lay the foundation for a new world of wireless communication. So while no one can be absolutely certain what tomorrow will bring, we have a pretty good idea. After all, with your help, we’re building it.” | N/A |
| SAP | “To help the world run better and improve people’s lives.” | Sap Vision Statement is as same as the mission statement. |
| Boeing | “We are constantly re-examining our capabilities and processes to ensure that our company is as strong and vital as our heritage. In fact, our culture mirrors the heritage of aviation itself, built on a foundation of innovation, aspiration and imagination.” | “People working together as a global enterprise for aerospace industry leadership.. |
| Unilever | “is to add vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good, and get more out of life.” | “To be the global leader in sustainable business. We will demonstrate how our purpose-led, future-fit business model drives superior performance, consistently delivering financial results in the top third of our industry.” |
| Starbucks | “To inspire and nurture the human spirit – one person, one cup, and one neighbourhood at a time.” | “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” (2019) |
| P&G | To provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. | To be the best consumer products and services company in the world. |
| Sony | “A company that inspires and fulfils your curiosity.” | “Using our unlimited passion for technology, content and services to deliver groundbreaking new excitement and entertainment, as only Sony can.” |
| BMW | to become the world’s leading provider of premium products and premium services for individual mobility” | “to be the most successful premium manufacturer in the industry” |
| Target | “To help all families discover the joy of everyday life.” | “To make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and exceptional guest experience by consistently fulfilling our Expect More. Pay Less. Brand Promise.” |
| Zara | “give customers what they want, and get it to them faster than anyone else.” | “to contribute to the sustainable development of society and that of the environment with which we interact.” |
| Pizza Hut | “to take pride in making the perfect pizza while providing courteous, helpful service at all times, striving to have every customer say that they plan to be back.” | “to improve the well-being of our customers, community, and people connected to our enterprise.” |
| Spotify | to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. | to be “a cultural platform where professional creators can break free of their medium’s constraints and where everyone can enjoy an immersive artistic experience that enables us to empathize with each other and to feel part of a greater whole.” |
| Reebok | Always Challenge and Lead through Creativity at Reebok, we see the world a little differently and throughout our history have made our mark when we’ve had the courage to challenge convention. Reebok creates products and marketing programs that reflect the brand’s unlimited creative potential. | Reebok is dedicated to providing each and every athlete – from professional athletes to recreational runners to kids on the playground – with the opportunity, the products, and the inspiration to achieve what they are capable of. Everyone has the potential to do great things. As a brand, Reebok has the unique opportunity to help consumers, athletes artists, partners and employees fulfil their true potential and reach heights they may have thought un-reachable. |
| Red Bull | “Giving wings to people and ideas” | “Red Bull GmbH is dedicated to upholding Red Bull standards while maintaining the leadership position in the energy drinks category when delivering superior customer service in a highly efficient and profitable manner. We create a culture where employees share best practices, dedicated to coaching and developing our organization as an employer of choice.” |
| Delta Airlines | “We—Delta’s employees, customers, and community partners together form a force for positive local and global change, dedicated to bettering standards of living and the environment where we and our customers live and work.” | “To be the World’s Most Trusted Airline.” |
| Uber | “We ignite opportunity by setting the world in motion.” | “transportation as reliable as running water, everywhere for everyone.” |
| Tesco | “Serving shoppers a little better every day”. | “to be the most highly valued business by: the customers we serve, the communities in which we operate, our loyal and committed colleagues and of course, our shareholders.” |
| Al Jazeera | To inform and empower people with accurate, in-depth, and compelling content that upholds the value of truth and elevates the human spirit. | To be fearless in the pursuit of truth and to be the voice for the voiceless. |
| “WhatsApp started as an alternative to SMS. Read Full statement | “WhatsApp on a path to connecting more than a billion people” | |
| Raytheon | “To be the most admired defence and aerospace systems supplier through world-class people and technology.” | “One global team creating trusted, innovative solutions to make the world a safer place.” |
| Ritz-Carlton | “to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience.” | “to inspire life’s most meaningful journeys.” |
| Airbnb | “To live in the world where one day you can feel like you’re home anywhere & not in a home, but truly home, where you belong.” | “Belong Anywhere” |
| IBM | “to lead in the creation, development, and manufacture of the industry’s most…read the full statement | “To be the world’s most successful and important information technology company. Read the full statement |
| Louis Vuitton | ”embody unique savoir-faire, a carefully preserved heritage and dynamic engagement…read the full statement | “LVMH has successfully preserved a family spirit that places priority on long-term vision… read the full statement |
| SpaceX | “The Company was founded in 2002 to revolutionize space technology, with the ultimate goal of enabling people to live on other planets.” | “to advance the future.” |
| Puma | “To be the fastest sports brand in the world.” | “To be the most desirable and sustainable sports lifestyle company in the world.” |
| Emirates | “Commit to safeguarding all customers, staff and assets against acts of unlawful interference through continuous reviews, training and education. Implement internationally established industry standards and practices, to ensure a safe and secure environment while facilitating business growth. | “Maintain international recognition as one of the leading aviation and security services business in the world, and set a benchmark within the industry.” |
| Qatar Airways | “Excellence in everything we do”. | “Qatar Airways will be the world’s number one airway service provider based on customer preference, value, reliability, and scale.” |
| Turkish Airlines | “To become the preferred leading European air carrier with a global network of coverage thanks to its strict compliance with flight safety, reliability, product line, service quality, and competitiveness, whilst maintaining its identity as the flag carrier of the Republic of Turkish in the civil air transportation industry.” | Check here |
| British Airways | ” British Airways is a global airline, bringing people, places, and diverse cultures closer together for more than 100 years. Serving our community and planet is at the heart of everything we do, and we look forward to sharing our exciting sustainability initiatives with you.” | “BA Better World.” |
| Singapore Airlines | “Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees.” | Follow Article |
| United Air Lines | “At United, we define diversity as the range of differences that make individuals unique, including ability, age, ethnicity, gender identification, race, sexual orientation, religious belief, and veteran’s status. Inclusion is how we leverage these differences to form a genuine community and expand business opportunities. | Through our Diversity and Inclusion strategy, we find innovative and effective solutions to engage employees from diverse backgrounds and cultures in taking our flyer-friendly service around the globe. |
| American Airlines | “To provide every citizen of the world with the best service of the air travel to the extensive selection of destinations possible.” | “To be the world’s most reliable, affordable, and profitable airline.” |
| Frontier Airlines | “To make the experience easy, affordable and enjoyable.” | “The sky is for everyone.” |
| Spirit Airlines | “Deliver the Best Value in the Sky and Be the Most Successful Airline on Earth.” | N/A |
| Ryanair | “To offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost containment and efficiency operation.” | “To firmly establish itself as Europe’s leading low-fare scheduled passenger airline through continued improvements and expanded offerings of its low-fare service.” |
| Southwest Airlines | “Southwest will provide a stable work environment with equal opportunities for learning and personal growth. Employees will be provided with the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.” | “To be the world’s most loved, most efficient, and most profitable airline.” |
| Alaska Airlines | “achieve our objective as a socially responsible company that values not just our performance, but also our people, our community, and our environment.” | “to be one of the most respected U.S. airlines by our customers, employees, and shareholders.” |
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