ibm vision statement mission statement

An Intriguing Analysis Of IBM’s Mission And Vision Statement 2020

IBM barely needs any introduction what with its operations in over 170 countries. International Business Machines, better known as IBM, has revolutionized the world of technology in more than one way. From state-of-the-art computer hardware to innovative software for business operations, IBM has shaped the face of technology today.

Company NameInternational Business Machines Corporation (IBM)
Incorporated In1911
Mission Statement“to lead in the creation, development, and manufacture of the industry’s most advanced information technologies, including computer systems, software, networking systems, storage devices, and microelectronics. And our worldwide network of IBM solutions and services professionals translates these advanced technologies into business value for our customers. We translate these advanced technologies into value for our customers through our professional solutions, services, and consulting businesses worldwide.”
Vision Statement“to be the world’s most successful and important information technology company. Successful in helping out customers apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers. Important, because we will continue to be the basic resource of much of what is invested in this industry.”

IBM: Company Overview

The American multinational organization had initially started its journey back in 1911 in Endicott, New York as the Computing-Tabulating-Recording Company, or CTR. It was later renamed International Business Machines Corporation, or IBM, in 1924 starting its journey anew in countless inventions we know and see today.

With a large employee base of about 352,600 employees as stated by a 2018 study, IBM has most of its employees hired from India. “IBMers” has not only been part of the Big Blue but has also won many awards.

IBM Mission Statement

Although IBM does not have an official mission statement, its core principles are well reflected in its well-detailed goal “to lead in the creation, development, and manufacture of the industry’s most advanced information technologies, including computer systems, software, networking systems, storage devices, and microelectronics. And our worldwide network of IBM solutions and services professionals translates these advanced technologies into business value for our customers. We translate these advanced technologies into value for our customers through our professional solutions, services, and consulting businesses worldwide.”

Mission Statement Analysis

With its mission statement, IBM highlights what it does and what industry they specialize in and thrive in. IBM may not have an official mission statement but it does have a purpose. The company’s core activities have a glittering reflection in:

  • leadership in terms of introducing new and innovative ways of information technologies
  • worldwide networking in order to bring the world come together as one
  • the improved standards of living for all by ensuring professional solutions and consultancy around the globe

IBM’s leadership in the technology sector is echoed in the first component of the IBM mission statement. IBM’s top priority ever since it was a small organization has always been to use technology to bring about change or a positive impact in the world. They have done so through historical breakthroughs and also positioned the brand by reinventing the ways people perceived technology.

They believe in uniting the world with the benefits of easy and effective technological tools through globalization. This is clearly reflected in the company’s employment reports, over 70% of employees being hired from outside the United States. The company emphasizes on how customer values are nurtured through their professionals which ultimately aids them in ensuring a large market share globally.

Finally, IBM ensures that the people of the world find innovative and professional solutions to their everyday obstacles in order to maintain a breezier lifestyle. The organization ensures that customers not only take something from using their products but also finds a good value for it. Thus, they make it a company requirement to make new products and reinvent new ways to maintain a value-oriented company approach.

IBM Vision Statement

IBM’s aim is “to be the world’s most successful and important information technology company. Successful in helping out customers apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers. Important, because we will continue to be the basic resource of much of what is invested in this industry.”

Vision Statement Analysis

IBM highlights three basic factors in their goal alignment:

  • to be the global ruler in the industry
  • to be the one-stop-shop for all technological solutions
  • to make the world a better place to live in through the effective use of technology

IBM reiterates the original point in its mission statement in its vision statement as well. They strive to be the technology industry giant by attaining as much global market share as possible. They aim to do so through constant innovation, progressive approaches to handling technology and practicing a well-oiled business strategy that helps them always maintain a competitive edge over their counterparts.

The organization wants to be the institution for all things technological. They affirm so through the words “basic resource”. They want to ensure that whatever the technological hindrance, be it on a small or even on a large scale, IBM wants to be the top choice of consumers at every turn.

As mentioned earlier, IBM wants to ensure improved standards of living for all. This is indicated in the “introducing this extraordinary technology” component. Of course, they are always on their toes, bringing innovation at every step. However, they ensure that these new technologies have a significantly positive impact in people’s lives, communities, and the world in order to move towards a faster, more effective, and progressive tomorrow.

Frequently Asked Questions

What is the IBM slogan?

Answer: IBM strives by the very straightforward slogan, “THINK”.

What Are IBM’s Core Values?

Answer: IBM has four core values that they follow by heart: “dedication to every client’s success, innovation that matters, trust, and personal responsibilty in all relationships.”

What Type Of Corporation Is IBM?

Answer: IBM is a multinational public corporation having stocks and shares owned by many shareholders and stakeholders.

Final Words

IBM has had a glowing start and it is only a constant effort to rise to the top. There is absolutely no doubt that IBM has paved the way for up and coming companies and have designed the very fabric of the industry. Competition is very steep in these modern times but IBM has still managed to be a top choice. However, will they ever be dethroned by their rivalries? Who knows, that is  where the company needs work ten times more dedicatedly to retain the top position.

References:

  1. Mission Statement Academy. 2020. IBM Mission Statement 2020 | IBM Mission & Vision Analysis. [online] Available at: https://mission-statement.com/ibm/#:~:text=IBM’s%20mission%20statement%20is%20%E2%80%9Cto,%2C%20storage%20devices%2C%20and%20microelectronics
  2. En.wikipedia.org. 2020. IBM. [online] Available at: https://en.wikipedia.org/wiki/IBM

More Resources:

1. Walt Disney: Analysis of Mission & Vision Statement

2. Starbucks: Analysis of Mission & Vision Statement

3. PepsiCo: Analysis of Mission & Vision Statement

4. Walmart: mission and vision statement Analysis

5. Puma: Mission Statement and Vision Statement Analysis

 

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