Loreal is a French multinational company that specializes in the research, development, manufacturing and sale of beauty products. The company was founded by Eugene Schueller in 1909. Today, the company has revenue of over €29 billion worldwide with its headquarters located in Clichy-la-Garenne just outside Paris. L’Oreal employs more than 100,000 people internationally and holds an annual turnover of €6 billion.
Loreal’s most popular product line is their Infallible range which includes foundation, powder and concealer designed to be long lasting on the skin without smudging or fading for up to 24 hours. This collection also features a range of lipsticks including matte shades as well as glosses which can help make your lips look beautiful.
L’Oréal Mission Statement
L’Oréal’s mission is as states in its website “At L’Oréal, we aim to be the most inclusive beauty leader and contribute to a society in which everyone can live safely, peacefully and equally. The future of beauty includes social innovations and breakthroughs to which we are proud to contribute.
L’Oréal Vision Statement
L’Oréal envisions “driving the cosmetic industry with an inclination on sustainability.”
The slogan or tagline that has been set in 2009 is “Because we’re worth it.” changing the previous tagline “Because you’re worth it.”
The following sets of values L’Oréal maintain and follow throughout the organization:
- Entrepreneurial Spirit,
- Quest for Excellence and