Sephora is a beauty retailer that offers makeup, haircare, and skincare products. Sephora carries over 200 brands of makeup including its own private label brand called Sephora Collection which features quality cosmetics at an affordable price. The company’s hair care includes shampoos, conditioners, treatments and styling products from some of the most popular brands in the industry such as TRESemme and Moroccan Oil while skincare ranges from cleansers to masks for different skin types.
Sephora Mission Statement
Sephora says about its purpose, “At Sephora, we believe beauty is for each person to define and ours to celebrate. Together, we support and encourage bold choices in beauty—and in life. Our purpose is to inspire fearlessness.”
Sephora Vision Statement
Sephora envisions creating a worthwhile experience for all its customers with its products, an aspect it has been unequalled in this niche.
The tagline or slogan of Sephora is “Let’s beauty together,”
- Respect for All