Publix: Mission & Vision Statement Analysis

Founded in 1930, Publix is a supermarket chain based in America. It started from a single store and turned into one of the biggest grocery chains in the US. It has more than 200,000 employees, and the whole enterprise is employee-owned. Publix’s mission and vision statements have allowed the company to prove itself and its ability to keep up with the dynamic business market, withstanding the test of time through and through.

1 Publix Mission Statement

The mission statement of Publix: “To be the premier quality food retailer in the world.

The mission statement portrays the various strategies that the company undertakes to ensure that it achieves its objectives. For example, Publix’s mission statement stresses the importance of providing the best services to its customers and at the same time guaranteeing an ideal work environment for its employees.

1.1 Publix Mission Statement Analysis

The mission statement of Publix is short, concise, and astute. The statement’s emphasis lies in the importance of consistently delivering quality products while pleasing clients indefinitely, with the ambition to become a global role model in its industry. Upon closer inspection, the mission statement can be divided into three distinct components.

  • Health improvement
  • Distinguished quality
  • Large Scale

The first component establishes that Publix cares about the health of its customers, which is why Publix specializes in the supply of food items and groceries that claim to enhance immunity. As the supplies are fresh and required to meet specific quality standards, that also complements Publix’s efforts to deliver according to its mission statement. This perhaps is one of the main factors that enabled Publix to stand out and become a premier retailer in the US. Additionally, Publix is expanding its business around the globe, which is incommensurate with its last mission statement; however, there is more to be discussed on the final component.  

Even as Publix mentions, “Retailer in the world.” There seems to be a lack of development in that area as Publix is not known outside of the US yet, and beyond Canada, the company has not been able to go multinational. However, as mentioned earlier, they are expanding the business, and the statement more so hints at their aspirations. This may indicate that the company will start to expand its chain of stores in other parts of the world soon.

One interesting feature that is stated in the mission statement is “Premier Quality Food.” It’s a big factor behind the success of Publix, and people seem to trust the company because it has been selling high-quality groceries and food items.

2  Publix Vision Statement

The vision statement of Publix: “Dedicated to customer service and community involvement and being a great place to work and shop.”

Publix’s vision statement stresses its leadership tendencies within the grocery chain. It wants to establish a leading role in the grocery chain. It has maintained its objective to remain a top brand that is characterized by distinguished services and quality products.

2.1  Publix Vision Statement Analysis

Publix’s vision statement has not been publicly published as of yet, but it states the following. The statement itself gives us a few insights about Publix. For one, it reveals that it is more than just a grocery supermarket. We can divide the statements into three components.

  • Great Customer Service
  • Community involvement
  • Great work-environment

Publix entertains its first component in its vision statement by incorporating purchasing systems that are user-friendly. Users can purchase easily using their site and the online purchase system. Add to that their seamlessly incorporated delivery module and it becomes apparent how Publix ensures quality customer service. Publix also supports local organizations that focus on youth, education, reducing hunger, and alleviating homelessness which explains the second component of its vision and as for the final component, its approach to its employee treatment and work environment has turned it into a place where employees enjoy serving the customers.  

In essence, Publix’s vision statement matches with most other companies that try to alleviate itself at the forefront of an industry. From ensuring a good workplace and employing talented candidates, quality is ensured at different levels of the sub-structure.

3  Publix Core Values Analysis

“Dignity, high stewardship standards, employee protection, and waste intolerance.”

These are the core values of Publix, and they reflect the company’s roots. The company is known for its strict culture, and the 90years of legacy Publix has created a testament to that fact. During challenging times when companies tend to fire employees, Publix protects them. The company also tries to minimize waste and tries to remain responsible where possible.

4 FAQ:

What is the Publix motto?

The motto of Publix is: “Where Shopping is a Pleasure”. It became the slogan of Publix back in 1954 and was a declaration to customers of its superior customer service.

What is Publix known for?

Publix is known for being the largest grocery chain in the US that happens to be employee-owned. Publix is also recognized for its subway sandwiches, cookies and other high-rated items.

Why is Publix successful?

Mainly because of its philosophy that ensures the proper treatment of people, serving with dignity and giving employees a stake in the success of the company.

What is Publix philosophy?

The philosophy of Publix is that valuing associates and their opinions while having proper respect for one another reflects in the service provided to the customers.

References

MBA Skool Team. (n.d.). Publix Super Markets SWOT Analysis Matrix (Strengths, Weakness, Opportunities, Threats). Fern Fort University. Retrieved November 12, 2021, from http://fernfortuniversity.com/term-papers/swot/1433/87-publix-super-markets.php

Mujtaba, B. G., & Franklin, E. (2007). A Retailers Steady Growth Strategy: Should Publix Stay National Or Go Global? Journal of Business Case Studies (JBCS), 3(4), 23–32. https://doi.org/10.19030/jbcs.v3i4.4862

People, Mission, Vision and Planning in Strategic Management. (2017). Comprehensive Strategic Management, 57–85. https://doi.org/10.1108/978-1-78714-225-120171003

Sorbello, A. (2020, October 9). Publix Mission Statement Analysis and Vision. AstroGrowth. https://www.astrogrowth.com/blog/publix-mission-statement/

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