Tesla’s Mission Statement & Vision Statement: Insights into the Pioneering Company

Tesla, Inc’s mission and vision statements both share the company’s organizational objective of leading the world to sustainable energy consumption. A group of engineers founded Tesla in 2003 with the sole purpose of proving that we don’t have to sacrifice any benefits when we choose electric cars over conventionally fueled cars. Today, in 2021, it would be an understatement to say that electric cars are just as good as conventionally fueled cars, if not better. All thanks to Tesla, Inc. for moving forward with its goal.

In the last 17 years, Tesla has paved the way for electric cars, a green alternative to petrol-based cars. Tesla has made electric cars a mainstream attraction. More and more people are aware and conscious about green energy because of the amazing marketing and awareness strategies that tesla has followed.

Tesla, Inc. is one of the most valuable brands in the world with a remarkable mind share. The company has a distinction in the automotive industry.

tesla mission statement
Company nameTesla, Inc. (Formerly known as Tesla Motors, Inc.)
Company type:Public
Founded on:July 1, 2003
HeadquartersPalo Alto, California, United States
Number of employees70,757 (2020)
Mission Statement“to accelerate the world’s transition to sustainable energy.”
Vision Statement“to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.”

Tesla’s Mission Statement:

Tesla, Inc’s mission statement is, “to accelerate the world’s transition to sustainable energy.”

The mission statement of Tesla sheds talks about the world’s inevitable shift to sustainable energy, and the company’s commitment to be an active catalyst of the process.

The world is becoming conscious about energy use. General people are aware of the dangers of climate change and environmental pollution, now more than ever. They are actively seeking the healthier alternative for transportation, the electric vehicles. Tesla’s innovation has revolutionized the electric vehicles industry, its electric cars provide speed, exclusivity, safety, cutting-edge battery technology, sustainability, etc.

Tesla’s greatest achievement is being able to present electric vehicles as a cool, fresh, better alternative than gasoline-fueled cars. This incited interest and awareness in people.

Tesla laid the premise for sustainable energy use in transport for common people. Tesla’s progression is very interesting. The strategic decisions were taken with the objective to make electric cars seem cool and responsible. Positive media coverage and innovative marketing strategies helped the company position itself as a bewitching brand with a defined vision.

Tesla’s Vision Statement:

Tesla, Inc’s vision statement is as follows, “to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles

Tesla’s vision statement expresses the same idea as its mission statement but with more specificity. It focuses on the company’s organizational goal.

The vision statement is comprised of the following key components:

  1. Create the most compelling car company of 21st century
  2. Drive the world’s transition to electric vehicles.

These two components depend on the fruition of each other. In order to lead and facilitate the world’s transition to a better and greener alternative, electric vehicles, Tesla needs to become the most compelling car company.

Tesla is the first car company to concentrate heavily on electric cars when every other major car manufacturer focused on gasoline-fueled cars. They invested heavily in innovation to compete with its equivalent gasoline-fueled cars.

In its early days, Tesla’s electric cars were subjected to scrutiny and negative coverage in the media for the tiny shortcomings of the Tesla models. People were skeptical of the efficiency and convenience of electric vehicles. But due to Tesla’s resilience and innovation in the last decade, the recent models of Tesla cars have surpassed expectations. This goes to show that Tesla is working towards its vision of becoming the most compelling car company of the 21st century.

Frequently Asked Questions:

What are Tesla’s core values?

  • Tesla does not have any fixed core values. But from speculation, it is clear that the company deeply cares about sustainable energy, innovation, manufacturing quality cars.

What are the Tesla products?

  • Tesla’s most remarkable products are Model X, Model S, Model Y, Model 3, low-cost solar panels. These products have become very popular in the recent years.

What is Tesla’s positioning statement?

Tesla’s positioning statement is “the only stylish car that can go from 0 to 100 in 3 seconds without a drop of oil”.

Tesla’s positioning statement smartly hints that Tesla’s cars are very fast and they do not use oil. It has humorous element in the statement that attracts people’s attention. It helps the company have an impact on people and build a positive brand image.

Reference:

Gregersen, Erik and Schreiber, Barbara A.. “Tesla, Inc.”. Encyclopedia Britannica, 4 Oct. 2018, https://www.britannica.com/topic/Tesla-Motors. Accessed 7 March 2021.

ValueWalk: Tesla motors inc updates its mission statement slightly (2016). . Chatham: Newstex. Retrieved from https://www.proquest.com/blogs,-podcasts,-websites/valuewalk-tesla-motors-inc-updates-mission/docview/180য4903521/se-2?accountid=135126

Elon Musk (2003) “The Mission of Tesla” https://www.tesla.com/blog/mission-tesla

“Tesla’s mission is to accelerate the world’s transition to sustainable energy.” https://www.tesla.com/about#:~:text=Tesla’s%20mission%20is%20to%20accelerate%20the%20world’s%20transition%20to%20sustainable%20energy.&text=Today%2C%20Tesla%20builds%20not%20only,energy%20generation%20and%20storage%20products.

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