Kellogg mission statement

Kellogg Mission Statement & Vision Statement Analysis 2020

Kellogg is presumably one of the most prominent organizations whose mission and vision statements are about advancements and the authority includes that describe the firm. The practices at Kellogg since the time the organization was established in 1906 have shown how genuine the organization plays its compelling function in maintaining a healthy quality of food.

Company Name: Kellogg Company

Established on: February 19, 1906

Company Type: Public

Company Overview

Kellogg, in full Kellogg Company, driving American maker of prepared to-eat grains and other food items. Kellogg’s Corn Flakes was one of the soonest and stays one of the most famous breakfast grains in the United States. The base camp is in Battle Creek, Michigan.

The organization was established as the Sanitas Food Company in 1900 by the siblings W.K. Kellogg and Dr. John H. Kellogg, who together had built up a strategy for delivering crunchy, flavourful pieces of prepared grain that demonstrated a famous breakfast food among the patients at Dr. Kellogg’s Battle Creek Sanitarium.

With 2010 deals of more than $12 billion, Kellogg Company is the world’s driving maker of grain and a main maker of comfort nourishments, including treats, wafers, toaster oven cakes, oat bars, natural product seasoned bites, solidified waffles and veggie food sources. Kellogg items are made in 18 nations and promoted in excess of 180 nations.

Mission Statement

Kellogg’s mission statement is “Our Purpose is to nourish families so they can flourish and thrive. Our Heritage drives the future of our company and keeps us excited about tomorrow.”

Mission Statement Analysis

The mission statement for Kellogg Company is a public report that subtleties the qualities and vital points of Kellogg Company. The mission statement of Kellogg Company additionally recognizes the motivation behind the association presence, featuring the administrations and the items it offers.

Consumer loyalty

The mission of Kellogg Company centers around tending to issues of consumer loyalty. The mission statement of Kellogg Company has recognized its objective client gatherings and furthermore distinguished their needs and requests.

In light of center skills

The mission statement of Kellogg Company depends on its fundamental qualities and skills. This is significant for Kellogg Company as the mission statement will feature the various frameworks and cycles just as key strategies that the organization uses to accomplish its hierarchical and key objectives.

Practical and clear

The mission statement for Kellogg Company is likewise practical and clear. This implies that Kellogg Company has utilized basic, string, and handily got words and expressions in the drafting of its mission statement. Lucidity is significant with the goal that the mission statement is perceived by all-important partners of Kellogg Company.

Vision Statement

Kellogg’s vision statement is “To enrich and delight the world through foods and brands that matter.”

Vision Statement Analysis

The vision explanation for Kellogg Company is its key arrangement for the future – it characterizes what and where Kellogg Company needs to be later on. The vision statement for Kellogg Company is an archive recognizing the objectives of Kellogg Company to encourage its vital, administrative, just as broad dynamic cycles.

Advancements

The vision articulation of Kellogg Company is brief and direct. This implies that the organization has not utilized long vernaculars and discoursed to conveys its conclusion promotion position to the general population and important partners. The vision explanation ought to be brief and thorough – it ought to impart the substance of the business, and its likely arrangements to enable the partners to comprehend its business theory and business technique.

Enveloping portrayal

The vision statement of Kellogg Company ought to be brief yet ought to be all-encompassing in nature. This implies that the dreams explanation ought to be finished in its portrayal and data of what the organization wants, and how it intends to accomplish its drawn-out objectives deliberately.

The vision statement should be an extensive explanation distinguishing the organization’s center qualities, which would empower it to accomplish its modern objectives.

FAQ:

What is Kellogg’s ultimate goal?

“To enrich and delight the world through foods and brands that matter.”

What is the future of Kellogg?

Expansion and taking over the food industry.

Is Kellogg profitable 2020?

YES! Kellogg is very profitable as it expands more in 2020!

References:

  • Cole, G., 2003. Strategic Management. Boston [Accessed on 288 Oct, 2020]
  • French, R., 2011. Organizational Behaviour. Hoboken:NJ: John Wiley & Sons. [Accessed on 288 Oct, 2020]
  • Gilligan, C. & Hird, M., 2012. International Marketing: Strategy and Management. London: Routledge. [Accessed on 288 Oct, 2020]
  • Hill, C. & Jones, G., 2007. Strategic Management: An Integrated Approach. Boston: Cengage [Accessed on 288 Oct, 2020]
  • King, D. & Lawley, S., 2016. Organizational Behaviour. Oxford: Oxford University Press. [Accessed on 288 Oct, 2020]

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