Lululemon Athletica is one of the fastest-growing retailer companies that provides all kinds of yoga wear and accessories. At first, their first focus was Japanese clients but now they are working with worldwide customers. “Holistic guerrilla marketing” is their state so that they can attract customers towards their products. From making yoga matt to new generation yoga mirror, this company proves that they can change their market strategy with the demand of mass and time
To ensure customers a healthy lifestyle and introduce them to new generation products that makes easy daily yoga are the mission and vision of Lululemon company
| Company name | Lululemon Athletica |
| Established on | 1998 |
| Founder | Chip Wilson |
| Website | shop.lululemon.com |
Lululemon Athletica mission statement:
The mission statement of Lululemon Athletica is “To elevate the world from mediocrity to greatness”
Lululemon Athletica vision statement:
The vision statement of Lululemon Athletica is “To be the experimental brand that ignites a community of people living the sweat life through sweat, grow and connect.”
Values of Lululemon
The values of under armour company are following
- Personal responsibility
- Enterpreneurship
- Honesty
- Courage
- Connection
- Fun
- Inclusion
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