Louis Vuitton (LVMH) is a French fashion house and luxury goods company founded in 1854 by Louis Vuitton. The brand name originated from the name of its founder. Louis Vuitton is a symbol of luxury goods. LV is shown in most of its products. Louis Vuitton is worth 47.2 billion dollars. Louis Vuitton was recognized as the world’s most valuable brand. It is operated in 50 countries and has 460+ stores worldwide.
Lets see its mission statement and vision statement to understand the company and ideals on which this company passed a long journey and now is moving ahead.
Louis Vuitton Mission Statement
The mission statement of Louis Vuitton or LVMH is to”embody unique savoir-faire, a carefully preserved heritage and dynamic engagement with modernity and to represent the most refined qualities of Western “Art de Vivre” (The Art of Living) around the world; to be synonymous with both elegance and creativity; to blend tradition and innovation, and kindle dream and fantasy”, to be creative and aim for excellence.
Louis Vuitton Vision Statement
The vision statement of Louis Vuitton is, “LVMH has successfully preserved a family spirit that places priority on long-term vision. The Group’s vocation is to ensure the development of each of its Houses while respecting their identities and their autonomy, providing the resources needed to create, produce and market their products and services through carefully selected channels. The three fundamental values articulated by Bernard Arnault are shared by every member of LVMH. These three imperatives inspire excellence and constitute the pillars of our performance and long-term success.
The values of Louis Vuitton as follows
- Be Creative And Innovative
- Deliver Excellence
- Cultivate An Entrepreneurial Spirit
- Taking action to make a difference