walt disney mission statement vision statement

Walt Disney: Analysis of Mission & Vision Statement 2020

 Walt Disney is probably most known for the beloved character Mickey Mouse. From fairy tales on-screen to awesome amusement parks around the world, Disney has introduced the perfect blend of imagination and entertainment. Disney has successfully diversified itself in the arena of entertainment and continues to be one of the most profitable businesses in the world.

Walt Disney Profile

Company NameThe Walt Disney Company
Established onOctober 16, 1923
TypePublic
Mission Statement“To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world’s premier entertainment company.”
Vision Statement“To be one of the world’s leading producers and providers of entertainment and information.”

 Company Overview

Disney was founded on October 16, 1923, in Los Angeles of California. Starting with motion pictures, Disney gradually expanded to multiple sections. Unlike most other businesses, Disney first produces the multimedia contents and introduces products and features related to that afterward. The main products are television programs, publishing, movie, music, video games,  broadcasting, radio, web portals, amusement parks. The services also include park tickets, food, merchandise, accommodations, sports facilities, vacation packages, etc. The subsidiaries of the parent companies are Pixar, Hulu, shopDisney, Marvel Entertainment, ESPN, etc. the total revenue of Walt Disney in 2019 was 69.57 billion USD. Walt Disney common stock is listed on NYSE, under the trading symbol DIS.

Mission Statement

Disney relentlessly works as its mission is-

“To entertain, inform, and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.”

Mission Statement Analysis

This mission statement presents how Disney wants to provide content that will positively impact the world. The company combines its brand value, creativity, and innovation in order to reach the top of the entertainment business pyramid.

If we section this statement into multiple portions, the first portion, “entertain, inform and inspire”, shows the purpose of the company. Disney wants to bring to people means of entertainment that will help create a better community of customers. While Disney will nurture their primary goal of entertaining people, it will also try to induce empowering messages via its content.

By mentioning people worldwide, Disney has reassured that its priority is the customers. The company has customers worldwide and the span is growing. It wants to give the customers something they can cherish. Not only the customers, but the values of Disney also make sure that the employees have a pleasant and inspiring work environment. The company treats the employees respectfully and fairly so that the employees do the same in case of customers.

Walt Disney and the subsidiaries have a strong impression on the mind of the consumers. As a brand, it is much known and admired. This company creates a bridge between a group of creative individuals and new improved technologies to bring out the best. To bring out the maximum productivity, Disney has adapted to the changes brought forward by the industrial revolution.

As most companies would aim to be, Disney also aims to become a premium source of entertainment for the consumers and clients. With all the resources, it wants to maximize its coverage while keeping the quality in check.

All the factors of the statement combined clarify that entertainment and customers are the centers of the attention of the company. Walt Disney wants to claim leadership by incorporating productivity, innovation, and human values.

Vision Statement

Although Disney doesn’t provide a definite vision statement, from the documents of 2013, it can be retrieved that the vision of Disney is, “To be one of the world’s leading producers and providers of entertainment and information.”

 Vision Statement Analysis

In the vision, Walt Disney once again clarifies its target of achieving a global scale coverage. The strategy they are willing to avail in order to that is through producing and providing content invoking valuable information. Through all of its products, it wants to be the leader amongst the other competitors in the market. It is admirable that the company wants to attain such predominance in terms of values provided to the population associated with it.

Disney is a proficient example of how proper planning and wisdom can help any organization thrive irrespective of how many adversities the business environment presents. As an aspirant of being the best in business, Walt Disney has a future-oriented and consumer-focused target which is precisely reflected in its mission and vision statements.

References:

The Walt Disney Company. (n.d.). Disney – Leadership, History, Corporate Social Responsibility. [online] Available at: https://thewaltdisneycompany.com/about/ [Accessed 28 Jul. 2020].

www.referenceforbusiness.com. (n.d.). The Walt Disney Company – Company Profile, Information, Business Description, History, Background Information on The Walt Disney Company. [online] Available at: https://www.referenceforbusiness.com/history2/75/The-Walt-Disney-Company.html [Accessed 28 Jul. 2020].

pitchbook.com. (n.d.). The Walt Disney Company Company Profile: Stock Performance & Earnings | PitchBook. [online] Available at: https://pitchbook.com/profiles/company/10612-18#exits [Accessed 28 Jul. 2020].

 

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top
Share via
Copy link