American Airlines Inc. is a well-reputed airline service around the world. This company has 90 years of glory in the aviation industry. Begin in 1926, the first commercial flight launched in 1930 from New York to Chicago. And after all these years, American Airlines has become one of the largest airlines in terms of fleet size, scheduled passenger carried, and revenue passenger miles.
Every year they fly with 200 million passengers which is an average of 5000000 passengers daily. It operates in 95 domestic destinations and 95 international destinations in 55 countries over five continents. Innovation and technology bring impactful strategies which uphold the service as a brand. American Airlines stood first in the aviation industry according to the RPKs (Revenue passenger kilometre).
American Airlines Mission statement
Business success depends on fixing purposes and goals to achieve and creating strategies to attain those. The mission statement of a company outlines the strategic viewpoint of achieving the goal. A clear and concise mission statement can demonstrate an entire organization’s work processes.
American Airlines’ mission statement is “To provide every citizen of the world with the best service of the air travel to the extensive selection of destination possible.”
This mission statement points out the purpose of the company, and the approaches to attain that purpose. Three main elements of the mission statement- key market, target audience, and value creation for the audience are present in American Airlines’ mission statement.
Key elements from this mission statement are
- Global Presence
- Create a strong customer base
- Extensive Service
American Airlines aims to reach out to every corner of the world. Its key target market is all the users of airline services. Over the last 90 years, it expends the operation in a way that one can find American Airlines, even if he or she uses aviation service once in a life. It has covered 195 destinations in total, both globally and regionally.
Create a strong customer base
A strong customer base enhances brand validity and brand equity. American airlines persuade a loyal customer base by providing value-added service. For instance, The global pandemic – Covid 19 made the aviation market almost deadlock. But American Airlines keeps the promise to serve its audience. They transformed the service digitally to make it as much convenient as they to delight the customer. By using transformation matrics, they develop the deployment cycle, reduce the failure rate for a better customer experience.
American Airlines is committed to providing exclusive service. Extensive service makes the audience more satisfied. Through innovation, they gain a competitive advantage in the industry. They create 2100 touchless kiosks in 230 airports just in 6 weeks during the global pandemic.
American Airlines Vision Statement
Vision is the locus point of a company for the future. At what position a company wants to see itself that represents by the vision statement. American Airlines aims to be reliable, affordable, and profitable at a time.
American Airlines’ vision statement is “to be a world’s most reliable, affordable, and profitable airline.”
Key determinates of the statement are reliability, affordability, and profitability.
The success of any service-related business highly depended on the reliability of service which means the intended service will be consistent and fully functioned as it promised. American Airlines established itself as a reliable service over time and kept burnishing services by tracking customers’ experiences. To wipe out unsuccessful approaches, they prefer bold endeavors to maintain the consistency of service.
American Airlines makes the service affordable for every class of people. With eight fare classes and a wide range of price points, American Airlines provide specialized amenities for its audience.
To grow constantly, a company needs expansion and sustainable growth. As a profit-making company, American Airlines enables its service for all and aims for substantial growth. Its vision reflects on its annual report. By the second quarter of 2021, the net profit is 19 million dollars.
Core Values of American Airlines
Value assists the workforce to reach out to the mission and vision. The core values are the composite of a company’s preference, practice, and philosophy. The core belief is, “A strong commitment to customers, shareholders, business partners, and employees, act with integrity, respect, and make sure every decision is a responsible and ethical one.”
The commitment is based upon two elements which are-
Organizational culture builds upon the core values. Honesty and integrity smooth the path of decision-making. Transparency of essential records enhances the credibility of American Airlines. They maintain strict regulations for the workforce. The organizational culture stands out for doing things ethically. They nurture integrity and honesty in every aspect of their activities.
- Bowen, Shanon; Mission and Vision.(2018) , University of South Carolina
- American Airlines-About Us
- Leist Steven &Barry O’Reilly, (2021). “How American Airlines is Transforming Its Culture by Transforming Delivery”
- American airlines reviews, Travelandleisure
- Newsroom-American Airlines
- Corporate governance-Standards of business conduct for employee