Starting its journey in 1996, Al Jazeera Channel has received immense popularity worldwide for its authentic news. Al Jazeera was founded by the patronization of the Qatar government. The channel has been criticized for its bias support for the Islam and Islamic revivalism movement. But it insists that al Jazeera covers all sides of news with equal objectivity.

The mission Statement of Al Jazeera

To inform and empower people with accurate, in-depth, and compelling content that upholds the value of truth and elevates the human spirit.

Al Jazeera’s Mission Statement Analysis:

If we analyze al Jazeera’s mission statement. We get few core points-

  • Informing and Empowering the people with accurate, in-depth, and compelling content.
  • The news that upholds the values of truth.
  • The contents elevate the human spirit.

We see that the above principles are the ideal of the Al Jazeera channel. Accurate Information makes people empowered and insightful content drives people toward progress and Prosperity.

Another principle that says about the values of Al Jazeera. It says the channel al Jazeera uphold the values of truth. Although the word “truth” has a subjective meaning.

Elevation of the human spirit is another key point in the mission statement of Al Jazeera mission statement.

Adhering to the mission and vision, Al Jazeera is competing with BBC, CNN, or fox news in the media industry globally. It is very uncommon in the media industry. A channel from non-English countries, from the middle east, is dominating the market worldwide is really unprecedented example in the industry.

Even al Jazeera is considered the top authentic source of news in the middle east and for its outstanding in-depth content, it is widely popular in the United States of America too.

Al Jazeera Vision Statement

To be fearless in the pursuit of truth and to be the voice for the voiceless.

Analysis of Al Jazeera vision statement:

Breaking down the al Jazeera’s vision statement, we get two core points:

  • Fearless in the pursuit of truth
  • The voice for the voiceless

Al Jazeera is moving forward to its vision in spite of all the obstacles. Even Qatar was boycotted by the few Arab countries such as Saudi Arabia, United Arab Emirates, Bahrain, Egypt to stop al Jazeera during the 2017 diplomatic crisis. But Qatar government did not compromise in this very aspect.

To be fearless, al Jazeera has been banned in several countries but it does not quit. To give voice to the voiceless, it has aired videos released by Osama bin Laden which was criticized globally for giving voice to an accused terrorist.

Al Jazeera get huge attention of west by covering war in Afghanistan and war in Iraq of 2003.

It has been involved a number of controversies throughout the journey. It includes Bahrain ban on al Jazeera for commenting “serving Zionism” on their municipal election, al Jazeera staffs killed by the USA, controversy with the united states, Syria, Israel, the five-day ban in India, website attacks, controversy on Yousuf al Qaradawi’s program shariah and life and the last, not the least making investigative documentary of Dhaka Mafia, Bangladesh government criticized al Jazeera rigorously.

In spite of all of the above controversies, Al Jazeera is moving forward to its vision and becoming a more dominant channel in the world.

Values of al Jazeera

  • Integrity and respect are the pillars of our work.
  • We are with the people. We tell their stories.
  • We strive to speak truth to power in our journalism as well as amongst ourselves.
  • Our credibility stems from our commitment to professionalism, accuracy and objectivity.
  • We encourage a pioneering spirit and strive for excellence.

More Resources

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  4. Pfizer Mission, Vision, Values, and Strategies Explained

References

Al Jazeera Media Network. 2021. What we stand for. [online] Available at: <https://network.aljazeera.net/about-us/our-values> [Accessed 5 February 2021].

BEBAWI, S., 2021. MEDIA POWER AND GLOBAL TELEVISION NEWS. [S.l.]: BLOOMSBURY.

El-Ibiary, R., 2011. Questioning the Al-Jazeera Effect: Analysis of Al-Qaeda’s media strategy and its relationship with Al-Jazeera. Global Media and Communication, 7(3), pp.199-204.

En.wikipedia.org. 2021. Al Jazeera. [online] Available at: <https://en.wikipedia.org/wiki/Al_Jazeera> [Accessed 5 February 2021].

Zöllner, O., n.d. Hugh Miles: Al-Jazeera. How Arab TV News Challenged the World.

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