Qatar Airways Mission & Vision Statement Analysis

Qatar Airways Mission statement

In the aviation industry, Qatar Airways has been one of the newest companies performing since 1993. Qatar Airways has a hub and spoke network of around 150 international destinations and is renowned for high service quality. This state-owned flagship company has more than 200 aircraft, 50110 employees, and approximately 7,009 million worth of net income (March 2020).

Qatar Airways Mission Statement           

A mission statement defines the fine lines of a company’s aim, value, and future direction towards the proliferation. Three key components of a mission statement are the purpose, values and goals of a company. A mission statement holds the company’s work framework and extent of activities.

The mission statement of Qatar Airways is “Excellence in everything we do”. 

In this mission statement, Qatar Airways shows their belief in excellence; excellence in their service and quality. 

Through the mission statement the following purpose of Qatar Airways can be identified:

Provide excellence in every way: Qatar Airways follows the mission statement as a guideline and adopts a winning strategy accordingly. The company aims to be positioned as a global resilient brand and makes the point of difference in terms of service excellence. They are entitled to provide service that builds the essence of being excellence.

Ensure service quality to gain customer satisfaction: Customer satisfaction is the topmost priority of Qatar Airways. They ensure satisfaction through premium quality and continuous quality management. Consistent high-quality service by an efficient workforce is the primary mission of this flagship company.

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Qatar Airways Vision Statement

A vision statement describes more the future image of the company. A vision statement is a written format that includes where a company wants to see itself in the long run. The vision statement presents an image of the company to the actual and potential users and summaries what the company wants to achieve.

The vision statement of Qatar Airways is, “Qatar Airways will be the world’s number one airway service provider based on customer preference, value, reliability, and scale.”

Global Company: Qatar Airways aims to look for excellence in every way. In the long run, they strive to be a vital link in the global economy and deliver to the world a better future. The ultimate goal is to be the number one service provider in the aviation industry.

Always value the customer: Qatar Airways believes the customer should get the highest preference. They design their services according to customer preference, and value. reliability and scale.

Values of Qatar Airways 

The core values of a company are aligned with the guiding philosophy of the company to serve the company’s employees, customers, and stakeholders.

The core values of Qatar Airways are –

  1. Creativity
  2. Honesty
  3. Accountability
  4. Heritage
  5. Quality Service.

Qatar Airways is the youngest airline company, attaining the prestigious 5-star Covid-19 Airline Safety Rating by the international air transport rating organization. To be reached here, the values guide the company from the top to bottom, with a creative team that works toward the goal of driving excellence keeps the value intact,


1. What are the unique features of Qatar Airways?

 Excellent service and quality management uphold Qatar Airways’ unique features like customers can choose a business section, have Qsuites and private walled rooms. 

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2. What is the Vision of Qatar Airways within 2030?

By 2030, the goal of QNV 2030 is to “convert Qatar into an advanced society capable of sustainable development.

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